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Ad Benchmarking

Benchmark & Analyze Competitors’ Ads & Creatives

AdClarity empowers you with robust ad benchmarking tools to outpace competitors, refine campaigns, and drive higher ROI. Access real-time insights across display, video, social, and mobile to monitor share of voice, spot emerging trends, and strengthen creative approaches. With customizable, detailed reporting and comprehensive cross-channel coverage, AdClarity offers full visibility into competitors’ multi-channel ad strategies.

Focused features

Comprehensive Ad Intelligence

Access to real-time data on competitors’ digital advertising strategies.

Global Coverage

Monitor ads across multiple regions and platforms.

Competitor Benchmarking

Compare clients’ performance with competitors to spot opportunities.

Campaign Optimization

Identify gaps in ad placement and optimize clients’ campaigns accordingly.

Share of Voice Insights

Measure clients’ share of voice in comparison to competitors.

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Customizable Reporting

Create tailored, in-depth reports for each client’s unique needs, with the option to white-label reports as part of the agency’s own service offering.

Creative & Audience Analysis

Analyze competitor creatives, audience targeting, and ad metrics to help agencies refine client strategies and reach their target audience.

Global Cross-Channel Coverage

Monitor global ads across display, video, social, and mobile channels for full visibility into competitors’ strategies.

Stay One Step Ahead With Deep Insights

Benchmarking Made Easy

Compare your clients’ ad performance against the industry benchmark to uncover growth opportunities and optimize campaign strategies.

Expenditure Benchmarking

Analyze your clients’ ad spend compared to competitors and the industry benchmark to optimize budgets and maximize ROI.

Ad benchmarking with adclarity dashboard

Category Benchmarking

Benchmark your performance within specific categories by creating tailored reports. Discover insights, metrics, and data to align with your unique KPIs and showcase competitive standing.

Category Reports and Insights

Deliver comprehensive, category reports with detailed competitive insights and ad performance metrics to enhance client strategies

Optimize Your Strategy

Refine your ad campaigns with data-driven insights. Identify what works, adjust tactics, and maximize your clients’ ad performance.

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Advertiser Benchmarking

Gain a competitive edge with in-depth insights into competitor ad strategies. Uncover trends, evaluate creatives, and use benchmarking data to enhance your market position.

Trusted by Thousands of Marketing Professionals

Largest Ad Inventory in the World

Driven by tens of millions of page views every day, AdClarity brings the largest and most comprehensive
ad intelligence coverage in the world, tracking over 1 million brands daily

Global Markets

Ad Creatives

Ad Impressions

Advertiser Domains

Frequently Asked Questions

What is ad benchmarking?

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It’s comparing your advertising spend, impressions, formats and results against industry or competitor averages to see where you over- or under-perform.

Why should I benchmark my ads?

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Benchmarks reveal hidden inefficiencies, highlight strengths and give context for targets you can’t get from last year’s figures alone.

How often should benchmark data be refreshed?

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Update as frequently as the data changes—daily for live dashboards, at least quarterly for strategic reviews—to keep insights relevant.

Which channels and metrics are commonly benchmarked?

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Display, social, video and mobile ads are usually tracked for impressions, spend, CPM, CPC and CTR.

Which factors matter most when choosing a peer group?

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Match on industry, region, company size and budget tier to ensure fair “like-for-like” comparisons.

What data gaps or biases can distort ad-benchmark results?

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Sample bias, low-traffic sites and seasonal spikes can all skew averages; flag these before drawing conclusions.

What are the main types of ad benchmarking?

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Internal, competitive, functional and generic benchmarking are the four standard approaches.

How do I calculate a benchmark CPM or CPC for my industry?

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Use an industry report or calculator: divide total spend by impressions (for CPM) or clicks (for CPC) and compare to published sector medians.

How do seasonal peaks affect benchmark interpretation?

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Holidays and other peaks raise demand and costs, so compare like periods (e.g., Q4 vs Q4) to avoid false alarms.

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