AdClarity Glossary Here are some questions which our users frequently ask us All A B C D E I M N P R S T V A Advertiser Ad path Automated Bidding Ad Network Ad Type B Below-the-Fold (BTF) C CPM Customer Data Platform (CDP) Contextual Targeting D Daisy Chain Demand-Side Platform (DSP) Data Management Platform (DMP) Display Advertising E eCPM I iFrame M Media Buying Methods N Native Advertising P Publisher Programmatic Advertising R Real Time Bidding (RTB)? S Supply Side Platform (SSP) T Third-Party Ad Server V View-Through Rate (VTR) Let’s Get Started Ready For Better Results? Schedule a Demo