AdClarity Glossary Here are some questions which our users frequently ask us All A B C D E I M N P R S T V A Ad Network Ad Type Automated Bidding Ad path Advertiser B Below-the-Fold (BTF) C CPM Contextual Targeting Customer Data Platform (CDP) D Display Advertising Data Management Platform (DMP) Daisy Chain Demand-Side Platform (DSP)? E eCPM I iFrame M Media Buying Methods N Native Advertising P Programmatic Advertising Publisher R Real Time Bidding (RTB)? S Supply Side Platform (SSP) T Third-Party Ad Server V View-Through Rate (VTR) Let’s Get Started Ready For Better Results? Schedule a Demo