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Prove ROI with Competitive Benchmarks
Justify every dollar. Outperform your category.
With AdClarity, you don’t just report performance – you show how it stacks up against the market. Win internal buy-in with data that tells the full story.
Built for Strategic Marketing Teams
Whether you’re optimizing campaigns for top consumer brands, managing inventory as a publisher, or scaling results for multiple clients at an agency – AdClarity gives your team a competitive advantage.
Track thousands of brands and campaigns
Analyze industry-specific ad trends
Visualize performance in real-time
Build custom reports tailored to your stakeholders, clients, and internal teams
Trusted by Thousands of Marketing Professionals
Why Proving ROI is Hard – Without the Right Context
Campaign metrics alone aren’t enough. Internal KPIs show how you’re performing, but they can’t answer:
- Are we ahead or behind the competition?
- Is our media mix aligned with market trends?
- Are we spending efficiently – or overspending in the wrong places?
When it’s time to report to leadership or secure budget, assumptions won’t cut it. You need the full picture.
What AdClarity Unlocks
Competitive Benchmarks
Instantly compare your ad spend, reach, formats, and creatives to others in your category.
Smarter KPIs
Set realistic, performance-based goals using real market data -not internal guesses.
Stronger Budget Justifications
Show your marketing impact in context. Make decisions easier for finance, leadership, and clients.
Faster Optimization
Find gaps in your media strategy by analyzing competitors’ timing, publisher choices, and creative execution.
How It Works
AdClarity tracks digital advertising across web, mobile, video, social, and native – at scale. It continuously collects and organizes real-time data on:
- Ad spend and media mix
- Creative formats and messaging
- Publisher placements and timing
- Share of voice across competitors
All delivered in an intuitive dashboard that makes it easy to analyze, share, and act.
Who It’s For
Marketing Leaders
Show strategy alignment with market trends. Defend spend. Secure growth budgets.
Performance Marketers
Uncover underperforming channels and outperform competitors with data-backed shifts.
Media Planners & Agencies
Build smarter, market-aligned media strategies and report impact with clarity.
Compare the Impact
| Without AdClarity | With AdClarity |
|---|---|
| ❌ KPIs reported in isolation | ✅ Benchmarked against competitors |
| ❌ Budget requests lack market proof | ✅ Spend justified with industry context |
| ❌ Reactive optimization | ✅ Proactive shifts based on competitor moves |
| ❌ Missed opportunities in media mix | ✅ Efficient spend guided by market insight |
Largest Ad Inventory in the World
Driven by tens of millions of page views every day, AdClarity brings the largest and most comprehensive
ad intelligence coverage in the world, tracking over 1 million brands daily
Global Markets
Ad Creatives
Ad Impressions
Advertiser Domains
Frequently Asked Questions
What is a benchmark in advertising?
A benchmark is a reference number—often an average or percentile—for metrics like spend, CPM or conversion rate, used to judge whether your campaign over- or under-performs the market.
Why use competitive benchmarks to prove ROI?
They show how efficiently you reach and convert audiences compared with similar brands, turning raw results into context that clients or executives can trust.
How do I calculate ROI with benchmarks?
Divide campaign profit by cost, then compare the ratio to peer averages; a higher return signals efficient spending, while lower ROI suggests optimisation is needed.
Which metrics are usually benchmarked?
Common metrics include impressions, reach, CPM, CPC, CPA, conversion rate, share-of-voice and total spend across channels.
How often should benchmarks be updated?
Refresh digital metrics weekly or monthly; review strategic indicators like annual share-of-voice at least quarterly to keep comparisons accurate.
What makes a good peer group for benchmarking?
Choose brands with similar industry, audience size, geography and media budget; excluding giants or niche players prevents skewed averages.
What’s an example of competitive benchmarking?
Comparing your Google Ads CPA to the median CPA of five direct competitors to decide if bid adjustments or creative changes are needed.
What is considered a “good” CPA or CPM?
“Good” depends on industry and funnel stage; use peer medians and top-quartile figures to define realistic targets instead of a single universal number.
What pitfalls can distort benchmark-based ROI?
Incomplete channel data, seasonality spikes, last-click bias and different attribution windows can mislead; normalise periods and validate with first-party analytics.