Benchmark Your Marketing: Outperform Your Competitors

Benchmark & Outperform Competitors

Know where you stand. Dominate your market.

Benchmark marketing performance with real-time insights.

What You Can Achieve with AdClarity?

Whether you’re a premium news site, entertainment outlet, or niche digital media brand, AdClarity helps you:
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More ROI

Direct your marketing spend to the channels and tactics that drive the most results, based on competitor performance.

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Faster Strategic Shifts

With AdClarity’s real-time benchmarking, you can pivot faster and with more confidence than ever

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Increased Visibility

Pinpoint the undervalued channels your competitors are ignoring, and take advantage of new opportunities.

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Informed Decision-Making

Stop making gut decisions. Make data-driven choices that maximize performance.

Trusted by more than 2,000 of the world’s leading brands

The Results Speak for Themselves

Brands that use AdClarity report:

Smarter Budget Allocation

25% better ROI through smarter allocation of marketing spend

Smarter, Faster Market Pivots

30% faster strategic pivots during market shifts

Enhanced Channel Visibility

50% more visibility by focusing on the right channels

Confident Campaign Decisions

40% higher confidence in campaign decisions, with up-to-date, actionable data

Benchmarking Across Every Dimension That Matters

Be confident in your strategy with granular insights across every channel, geography, and competitor.
AdClarity doesn’t just give you raw data. It shows you what your competitors are doing, where they’re excelling, and exactly where you’re falling behind.
From ad spend to creative success, here’s where AdClarity takes your marketing strategy to the next level:

The Missing Ingredient in Your Marketing Strategy

The brands that win are always one step ahead.
Your competition isn’t guessing. They’re benchmarking their marketing and optimizing based on real-time, data-driven insights.
If you’re not using benchmarking to guide your decisions, you’re flying blind – and it’s costing you.

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The Cost of Inaction: You Can’t Afford to Miss Out
  • Overspending on ineffective channels or campaigns?
  • Under-spending on areas where competitors are gaining ground?
  • Wasting money on strategies that aren’t working – because you don’t know where to focus?
  • Missing key opportunities in emerging channels or marketplaces?

Without the right benchmark data, you’re making decisions in the dark. AdClarity gives you the competitive edge by showing you exactly where to optimize your efforts.

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Competitor Performance: Know Exactly Where You Stand

See how your competitors are performing across every channel.

  • Ad Spend Comparison: Are your competitors outspending you? How does your ad budget measure up?
  • Channel Strategy: Where are your competitors investing most of their budget – and why?
  • Creative & Messaging: Which creatives and messages are working for them? Learn what resonates and apply it to your strategy.

AdClarity helps you identify gaps in your own approach and adjust your spend and creative to stay ahead.

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Geographic Insights: Optimize Region by Region

Performance differs by country, region, and market.
AdClarity provides detailed geo-specific benchmarks to ensure you’re optimizing for each region:

  • Ad Spend by Country: Understand where your competitors are spending the most and adjust your strategy accordingly.
  • Share of Voice (SOV) by Market: See how much exposure your competitors are getting relative to your brand in each country.
  • Localized Strategies: What works in one country might not in another. AdClarity helps you tailor your creative and spend based on local preferences.
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Marketplace Benchmarking: Dominate Amazon & Other Platforms

Marketplaces are where the battle for visibility happens.
Track how your competitors are performing on platforms like Amazon, Walmart, and other digital marketplaces.

  • Ad Spend on Marketplaces: Get insights into how much your competitors are spending on sponsored ads, product promotions, and other marketplace tactics.
  • Creative Performance: What kind of ads and product placements are working for your competition?
  • Market Share in Marketplaces: How much visibility are your competitors taking in key platforms like Amazon? How do you compare?
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Emerging Channels: Be the First to Capitalize

CTV, OTT, Native Ads – these are the next frontiers. Don’t wait for your competitors to steal the spotlight. Know who’s already winning in emerging channels.

  • Connected TV & OTT: Track how your competitors are spending in the rapidly growing CTV and OTT space. Is your brand making the most of these high-impact channels?

Learn More>>

  • Native & Programmatic Ads: Learn how your competitors are using programmatic and native advertising to drive engagement without intruding on users’ experiences.

Learn More>>

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Emerging Channels: Be the First to Capitalize
  • Ad Formats & Channel Mix: Benchmark where your competitors are diversifying their efforts across these next-gen ad formats, and optimize your own.

Learn More>>

Stay ahead of the curve with insights into how your competitors are tapping into emerging opportunities.

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Creative and Media Mix Optimization: Learn From the Best

What’s working for your competitors?
AdClarity helps you:

  • Track Creative Performance: What types of ads, images, and messaging are most effective for your competitors?
  • Evaluate Media Mixes: Are they focusing too much on one channel? Or are they diversifying successfully?
  • Replicate Winning Tactics: With data-driven insights, you can emulate the strategies driving your competitors’ success.
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Unlock the Power of AdClarity
Book Your Free Demo Now!

Discover how AdClarity can revolutionize your marketing strategies with 
its advanced insights and powerful tools. Schedule a demo today and see firsthand how our platform delivers unmatched value for your business.

Built for Scale, Ready for Action

Unmatched Data Scale

436B+ ad impressions analyzed per month – global data at your fingertips.

Trusted by Industry Leaders

Trusted by top brands, agencies, publishers and research firms to drive marketing success.

Real-Time Competitive Edge

Daily updates and real-time access –
stay ahead of the competition
at all times

Trusted by Thousands of Marketing Professionals

“AdClarity is a great tool that enables us to explore the wide eco-system of online advertising. The tool is very friendly and gives us quick and clear visibility into existing and new opportunities”

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Alex Selly

Head of Marketing, Adidas AG Europe

“AdClarity is a great tool for anyone active in the advertising space. It provides my company easy access to relevant campaigns, landing pages and other promotional data all contained on one platform with very knowledgeable support staff at hand.”

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Jennifer Bartton

Marketing Manager, Wix

“AdClarity gave us such incredible results! It really made display a feasible investment and revolutionized the way we do digital advertising”

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Ying Su

Business Development Manager, Boku

Largest Ad Inventory in the World

Driven by tens of millions of page views every day, AdClarity brings the largest and most comprehensive
ad intelligence coverage in the world, tracking over 1 million brands daily

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FAQ

What is marketing benchmarking? Toggle answer

Comparing your campaign reach, spend and results to industry or competitor averages to spot over- or under-performance and set realistic improvement goals.

Why benchmark your marketing performance? Toggle answer

Benchmarks give context for KPIs, reveal wasted budget, highlight winning tactics and support data-driven planning instead of gut decisions.

What is a market benchmark? Toggle answer

An external reference point—usually an average or percentile - from the broader market, used to gauge how your brand stacks up beyond direct competitors.

What is an example of a marketing benchmark? Toggle answer

Checking your email open rate against the median for your sector to decide if subject lines or list quality need work.

Which metrics are usually benchmarked? Toggle answer

Typical metrics include impressions, reach, click-through rate, conversion rate, cost per click, cost per acquisition and share-of-voice across channels.

How often should benchmarks be refreshed? Toggle answer

Update fast-moving digital metrics weekly or monthly; review strategic benchmarks, like annual share-of-voice, at least quarterly.

What are the main types of benchmarking? Toggle answer

Internal, competitive, functional and generic benchmarking compare you to past results, direct rivals, best-practice leaders or broad market standards.

What criteria make a benchmark useful? Toggle answer

Relevance to goals, consistent data source, similar audience size or spend, clear time period and statistically significant sample size.

What pitfalls can distort benchmarking results? Toggle answer

Incomplete data, seasonality spikes, channel-mix differences and last-click bias can mislead; normalise periods and confirm with first-party analytics.

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