Products
Regional Market Analyzer (DMA)

Regional Market Analyzer (DMA)

Strengthen your regional marketing with real-time DMA insights

AdClarity DMA gives you visibility into performance and competitive activity at a granular regional
level across the United States. Filter reports by any Designated Market Area to analyze local share
of voice, benchmark results, and optimize budgets with precision.

What You Can Achieve

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Benchmark Performance

Compare performance and visibility across DMAs to understand how your brand stacks up regionally. Identify strong and weak markets to guide strategic focus.

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Build Smarter Budgets

Allocate investment based on regional performance and opportunities. Adjust budgets dynamically to match market potential and campaign impact.

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Optimize Your Strategy

Use DMA-level insights to refine targeting, tailor messaging, and strengthen local media plans. Ensure every campaign connects where it matters most.

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See the Bigger Picture

Combine national and DMA-level views for complete visibility. Understand how local market activity contributes to overall performance and market share.

Turn Regional Data Into Competitive Advantage

DMA-Level Filtering Across Reports

Select any DMA within the US to view localized ad intelligence. All metrics automatically filter to that region, providing clear insights into local competition and performance.

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Localized Planning and Benchmarking

Evaluate brand and category share of voice at the DMA level. Identify top-performing regions, underrepresented markets, and areas with highly competitive intensity.

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Smarter Budget Allocation

Use geo-granular data to align spend with regional opportunity. Balance investment between high-growth and underperforming areas to maximize ROI.

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Supporting Core US Market Use Cases

Designed for media buyers, brand managers, and analysts focused on regional performance, the DMA view supports localized campaign optimization and regional planning workflows.

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Meeting a Key Client Demand

DMA-level analysis answers one of the most frequent requests from US-focused clients, enhancing report precision and usability for teams managing large-scale or automated media planning pipelines.

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Trusted by more than 2,000 of the world’s leading brands

Largest Ad Coverage in the World

Driven by tens of millions of page views every day, AdClarity brings the largest and most
comprehensive ad intelligence coverage in the world, tracking over 1 million brands daily

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