We are excited to share that AdClarity now includes Ad Intelligence for Connected TV (CTV) in the U.S. market! With this addition, streaming and OTT environments sit alongside display, video, social, and mobile in one view, so you can finally see how CTV really fits into your digital mix.
Bringing Streaming into a Unified View
Our CTV measurement is powered by a smart TV panel of 2 million devices in the U.S., plus 7 million mobile and desktop streaming devices. That panel lets us capture real CTV ad activity in near real time, so you can see who is advertising, where they appear, how often, and with which creatives.
Because CTV lives inside AdClarity’s cross media view, you can look at streaming performance next to other channels instead of piecing together separate tools and reports. It becomes much easier to understand whether CTV is adding incremental reach, driving frequency too high, or leaving obvious gaps.
Coverage Across Leading CTV Apps
Ad Intelligence for CTV covers the top 40 national and local U.S. CTV apps across smart TV, mobile, and desktop streaming devices. That includes major platforms such as Amazon Prime Video, Disney+, YouTube TV, and many more.
With this coverage, you can follow how spend and activity move between platforms, formats, and markets over time, and see how your category behaves across different services. You can monitor new formats as they appear and keep an eye on where your competitors choose to show up.
What Marketers Can Do with CTV Intelligence
With CTV in AdClarity, you can track who is active in your category, how campaigns are structured, and which messages competitors push in streaming environments. You can see how CTV share of voice changes over time, which apps and placements get the most attention, and where there may be room for you to stand out.
Because everything is tied into one platform, you can compare CTV performance with other digital media, spot placement gaps, and adjust budgets faster. Our goal is to give you a clearer, more actionable picture of what is really happening in CTV and OTT, not just high level spend numbers.
Why It Matters Now
Industry forecasts from Insider Intelligence (eMarketer) point to continued double digit growth in U.S. CTV ad spend. As budgets move into streaming, we hear the same need from marketers again and again: better visibility and faster answers.
Advertisers need clarity to move quickly. Ad Intelligence for CTV is built to provide that clarity, so teams can align spend, improve performance, and stay ahead of the market rather than reacting late.
Getting Started
Ad Intelligence for CTV is available now as an additional premium media type in AdClarity. If you want to see how it works with your categories and brands, reach out to your BIScience / AdClarity contact or visit our CTV page.
