We are happy to share that AdClarity now includes Ad Click-Through Rate (CTR) Competitive Intelligence, giving you a way to benchmark real engagement across digital campaigns. The new capability is powered by our global, opt-in panel of 30 million users, tracking online behavior across devices for display, video, social, mobile, and in-app ads. AdClarity is currently the only ad intelligence platform in the world that supports competitive ad CTR benchmarking.
Adding CTR to a Complete Performance View
Until now, AdClarity has shown you who is spending, where they advertise, and which creatives they run. With CTR now integrated alongside ad spend, impressions, CPM, and share of voice, you can see how those campaigns actually perform on a core engagement metric in one place.
Because CTR is measured from real user behavior across 51 markets, you get a grounded view of how often people click, not just how often they are exposed. That makes it easier to benchmark your own results against competitors and the broader market instead of relying on isolated platform reports.
Benchmark Engagement at Every Level
Ad Click-Through Rate Competitive Intelligence lets you evaluate performance at ad, campaign, and brand level, across channels and markets. You can drill into specific regions, including US DMA or city-level views, to see how engagement changes by audience and geography.
This helps answer practical questions. Which creatives and calls-to-action are really working in your category. How your CTR compares to other brands. Where you are ahead of the market and where you are lagging. You can quickly spot standout campaigns, patterns in messaging, and strategies that consistently win attention.
Why CTR Intelligence Matters Now
Digital teams need to understand the market earlier and act faster. CTR based on real user behavior gives a clear, comparable signal that supports faster decisions, smarter testing, and better budget allocation. With CTR benchmarks inside AdClarity, you can focus resources on what truly works, cut back on underperforming tactics, and design more differentiated strategies backed by evidence.
Getting Started
Ad Click-Through Rate Competitive Intelligence is now available in AdClarity for brands, agencies, and publishers that want a deeper view into competitive performance. If you would like to see how CTR intelligence can support your planning and optimization, reach out to your BIScience / AdClarity contact or visit our CTR page.
