Take Your Marketing to the Next Level
Make sure you’re equipped to win it with the most advanced CTV intelligence available.
Add Ad Intelligence for Connected TV to your stack today.
Access to real-time data on competitors’ digital advertising strategies.
Monitor ads across multiple regions and platforms.
Compare clients’ performance with competitors to spot opportunities.
Identify gaps in ad placement and optimize clients’ campaigns accordingly.
Measure clients’ share of voice in comparison to competitors.
Create tailored, in-depth reports for each client’s unique needs, with the option to white-label reports as part of the agency’s own service offering.
Analyze competitor creatives, audience targeting, and ad metrics to help agencies refine client strategies and reach their target audience.
Monitor global ads across display, video, social, and mobile channels for full visibility into competitors’ strategies.
Don’t silo your insights.
Integrate CTV data with your Display, Social, and Video efforts to build a cohesive, multi-channel strategy. Create consistent messaging, uncover new opportunities, and drive higher ROI.
Get a 360° view of the digital ad landscape.
With real-time visibility into competitor activity and market movements, you’ll make smarter, faster marketing decisions – before the competition does.
Stay informed on advertising trends across leading streaming services: Amazon Prime Video, YouTube TV, Hulu, Roku, Disney+, Netflix, and more.
Spot shifts in spend, emerging formats, and new players – so you’re never caught off guard.
Key Benefits at a Glance
Make sure you’re equipped to win it with the most advanced CTV intelligence available.
Add Ad Intelligence for Connected TV to your stack today.
Gathering and analysing paid ads on streaming devices and smart-TV apps to see where, when and how competitors spend, which creatives run, and how performance compares to market norms.
Benchmarks reveal overspend, uncover winning creative patterns and set realistic KPIs, giving clearer guidance than judging results against last year’s figures alone.
Streaming platforms release log-level or ad-library feeds hourly; most dashboards update daily. Review live data during heavy flights, and compare weekly for strategy decisions.
Focus on Roku, Amazon Fire TV, Apple TV, Samsung, Vizio and ad-supported apps; track impressions, spend, CPM, completion rate, frequency and household reach.
Yes - Netflix’s ad-supported tier is classified as CTV because ads are delivered through streaming to internet-connected televisions.
Compare brands with similar verticals, audience sizes, geographic focus and media budgets; excluding large outliers keeps averages relevant to your scale.
Walled-garden inventory, shared-device viewing and small niche channels may be under-reported; treat numbers as directional and cross-check with platform dashboards.
Q4 holidays, major sports and award shows drive viewing spikes and higher CPMs; compare year-on-year for the same period to avoid false alarms.
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