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Ad Performance Metrics

Ad Performance Metrics

AdClarity’s performance metrics empower you to measure real-time creative impact, cost
efficiency, visibility, and channel performance in one unified view. Benchmark your results against competitors, uncover opportunities for optimization, and build data-driven strategies that maximize every advertising dollar.

Key Benefits

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See What’s Working & Why

See how your creatives, CTAs, and placements perform to uncover what drives engagement and where to improve.

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Benchmark Performance

Compare ad performance across channels, formats, and publishers to see how your brand stacks up against competitors.

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Optimize Your Strategy

Use CTR, CPM, SOV, and channel mix insights to refine campaigns, improve ROI, and drive better media decisions.

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Build Smarter Budgets

Validate spend allocation with clear performance and efficiency data. Make confident, evidence-based budget choices.

Turn Metrics into Meaningful Insights

Click-Through Rate Benchmark (CTR)

Evaluate creative and call-to-action performance using CTR benchmarks tracked across channels. Identify which campaigns drive engagement, compare results to peers, and focus resources on what works best.

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Cost Efficiency Benchmark (CPM)

Assess cost efficiency across publishers, channels, and formats. Benchmark CPMs to uncover optimization opportunities, validate budget allocations, and ensure you’re paying the right price for performance.

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Share of Voice Tracker

Measure your brand’s share of voice within your category across publishers, channels, and formats. Track competitive strength, monitor market shifts, and use insights to support strategic budget and messaging decisions.

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Channel Mix Analyzer

Analyze spend and performance across Display, Social, CTV, Video, and Mobile. Understand where your budget is going, track cross-channel shifts, and optimize allocation for stronger results.

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Campaigns Objective

Automatically classify campaigns as Awareness or Call to Action based on landing page intent. Get a clear view of funnel performance, align messaging with objectives, and guide smarter budget splits using objective-based benchmarks.

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See the Bigger Picture

Combine these metrics for a complete market performance overview. Understand how efficiency, engagement, visibility, and mix work together to shape your market position and strategy.

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Trusted by more than 2,000 of the world’s leading brands

Largest Ad Coverage in the World

Driven by tens of millions of page views every day, AdClarity brings the largest and most
comprehensive ad intelligence coverage in the world, tracking over 1 million brands daily

Global Markets
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Ad Creatives
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Ad Impressions
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Online Campaigns
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Ad Networks
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Publishers
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Brands
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Smart Devices & TVs
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