Measure how engaging each creative truly is. Identify which visuals, messages, and calls to action generate the best results.
Compare your CTR performance to competitors across channels and formats. Know when your campaigns outperform the market – or when it’s time to adjust.
Use CTR data to refine creative design, placement, and audience targeting. Combine with CPM and other metrics for a balanced view of cost and engagement.
Prioritize spend where engagement is strongest. Focus investment on channels and formats that consistently deliver results.
Access CTR data at every depth of analysis – from individual ads to aggregated campaign views. See which creative approaches consistently convert attention into action
View CTR instantly by hovering over any ad in the Top Ads widget. Quickly compare engagement across formats using familiar, intuitive interactions.
Find CTR displayed alongside CPM in ad popups and campaign widgets. Evaluate both efficiency and engagement metrics together for smarter comparisons.
Analyze CTR directly within Data Studio and Estimated Expenditure dashboards. Integrate engagement benchmarks into custom reports and performance summaries.
Go beyond exposure and cost data. Use CTR to uncover how well your creatives connect with audiences and where competitors are capturing attention.
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