Measure spend and mix across channels with a unified approach that makes channel vs channel decisions clear.
Analyze linear TV alongside digital and CTV in a single workflow, using consistent cuts for cross-video benchmarking.
Start with national networks, then drill down into local affiliate stations by DMA for market-level visibility.
Break down by daypart, DMA, program name and genre, creative, ad title, and more.
Cover the major advertising channels in one ad intelligence platform, eliminating the need for separate point tools.
See who is active on linear TV, compare relative presence, and track mix shifts over time across video channels.
Understand where and when ads run by channel, program, market, and daypart to support planning, pitches, and QBRs.
Identify which competitors advertise on linear TV, how their activity changes over time, and how it aligns with digital and CTV investment in the same period.
Spot the markets that matter most, then validate the dayparts driving visibility so market plans are grounded in real activity.
Add program and genre context to sharpen messaging and placement strategy, using consistent views across linear TV and other video channels.
Move from national network views to local affiliate drill downs to uncover market gaps, pressure points, and expansion opportunities by DMA.
Build clearer narratives for internal teams and clients by showing how spend and mix shift across all video channels.
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