Get an in-depth breakdown of how competitors allocate their ad spend across channels, platforms, and formats – from display to social to programmatic. This helps you know where to prioritize your own spend.
Track when your competitors ramp up or scale down their ad budgets. Understand their seasonality and campaign bursts, so you can align your campaigns to match market demand – or stay ahead of the curve.
See where your competitors are targeting – regionally and globally. Whether they’re focusing on local markets, national campaigns, or international reach, understanding the geography of their ad spend helps you pinpoint growth areas for your own strategy.
With insights into geographical targeting and platform performance, you can tailor your ad campaigns to specific regions or channels that offer the highest return. Optimize your spend for each market based on competitor behavior.
Budget planning isn’t just about knowing how much to spend – it’s about understanding where, when, and why to spend.
Knowing how your competitors split their budget across channels helps you optimize your own media mix.
Identifying seasonal shifts in spend helps you time your campaigns for maximum impact.
Understanding regional strategies gives you the insights needed to target high-growth markets and allocate resources where they’ll drive the best return.
AdClarity consolidates everything you need in one place:
Track spend, creatives, and timing across platforms to see exactly where competitors are investing and what’s driving their success.
Compare your media spend, creatives, and strategy against direct competitors and market leaders to fine-tune your own budget allocation.
Understand where competitors are focusing their efforts – region, city, or even by specific devices or demographics – and plan your market approach accordingly.
See how competitors adjust their spend based on seasonality, key events, and promotional periods. Plan your own campaigns with this context to maximize relevance and impact.
Discover how AdClarity can revolutionize your marketing strategies with its advanced insights and powerful tools. Schedule a demo today and see firsthand how our platform delivers unmatched value for your business.
436B+ ad impressions analyzed per month – global data at your fingertips.
Trusted by top brands, agencies, publishers and research firms to drive marketing success.
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“AdClarity is a great tool that enables us to explore the wide eco-system of online advertising. The tool is very friendly and gives us quick and clear visibility into existing and new opportunities”
Alex Selly
Head of Marketing, Adidas AG Europe
“AdClarity is a great tool for anyone active in the advertising space. It provides my company easy access to relevant campaigns, landing pages and other promotional data all contained on one platform with very knowledgeable support staff at hand.”
Jennifer Bartton
Marketing Manager, Wix
“AdClarity provides quick access to competitor campaigns and brand growth insights. Its multi-currency feature allows viewing cost estimates in preferred currencies—very convenient! It also helps me identify the best mobile apps for ad placements, boosting visibility.”
Shaitsha Farheen
Senior Consultant, Deloitte
“We really like AdClarity. It’s a great tool for discovering what competitors and other industry players are doing, helping us revamp and improve our marketing strategies.”
Andrea Schettino
Product Manager, Mastercard
“AdClarity has been a valuable tool for years. It helps us create detailed competitive ad spend reports, which guide client budget recommendations and support a profitable service offering.”
Brenda Young
Vice President, Convergence Point Media
“AdClarity helps me uncover examples of B2B ads in my industry, providing clear insights into their messaging and design concepts. My team and I use this to improve campaigns and follow industry best practices.”
Alison Langford
Global Digital Marketing Lead, JMP
“AdClarity is a valuable tool for gaining competitive insights and understanding the media mix of key players. It helps us identify new opportunities and fine-tune strategies with real, actionable data. The platform is intuitive and offers a clear view of the digital landscape.”
Dana Faierman
BizOps Manager, Mani-festo by Intango
“AdClarity gave us such incredible results! It really made display a feasible investment and revolutionized the way we do digital advertising”
Ying Su
Business Development Manager, Boku
Driven by tens of millions of page views every day, AdClarity brings the largest and most comprehensive ad intelligence coverage in the world, tracking over 1 million brands daily
Using competitor spend and performance data to set, pace and adjust your own media budgets so funds flow to the channels and periods that deliver the best return.
Peer spend levels show where you may underspend, overspend or miss emerging channels, helping justify allocations and avoid guess-work.
Start with revenue goals, apply a percentage of expected sales or a cost-per-acquisition target, then validate against category spend benchmarks.
Percentage-of-revenue, objective-and-task, competitive-parity and dynamic pacing models are widely used for digital campaigns.
Check daily during heavy promotion periods, adjust weekly for ongoing campaigns and run full reallocations monthly or quarterly.
Watch spend burn rate, CPA, ROAS, impression share and conversion velocity to spot overspend or opportunity gaps.
Seasonality spikes, delayed attribution, walled-garden data gaps and sudden bid-price swings can distort projections; update models with fresh data.
Allocate a small test share, set clear KPIs, monitor early performance and scale in stages if results beat existing channels.
Campaign budgets fund specific flights with tight KPIs; annual budgets allocate totals by quarter and leave headroom for tests or market shifts.
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