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KPIs reported in isolation
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Reactive optimization
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Campaign metrics alone aren’t enough. Internal KPIs show how you’re performing, but they can’t answer:
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“AdClarity is a great tool that enables us to explore the wide eco-system of online advertising. The tool is very friendly and gives us quick and clear visibility into existing and new opportunities”
Alex Selly
Head of Marketing, Adidas AG Europe
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Senior Consultant, Deloitte
“We really like AdClarity. It’s a great tool for discovering what competitors and other industry players are doing, helping us revamp and improve our marketing strategies.”
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Product Manager, Mastercard
“AdClarity has been a valuable tool for years. It helps us create detailed competitive ad spend reports, which guide client budget recommendations and support a profitable service offering.”
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Vice President, Convergence Point Media
“AdClarity helps me uncover examples of B2B ads in my industry, providing clear insights into their messaging and design concepts. My team and I use this to improve campaigns and follow industry best practices.”
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Global Digital Marketing Lead, JMP
“AdClarity is a valuable tool for gaining competitive insights and understanding the media mix of key players. It helps us identify new opportunities and fine-tune strategies with real, actionable data. The platform is intuitive and offers a clear view of the digital landscape.”
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BizOps Manager, Mani-festo by Intango
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Business Development Manager, Boku
Driven by tens of millions of page views every day, AdClarity brings the largest and most
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A benchmark is a reference number - often an average or percentile - for metrics like spend, CPM or conversion rate, used to judge whether your campaign over - or under-performs the market.
They show how efficiently you reach and convert audiences compared with similar brands, turning raw results into context that clients or executives can trust.
Divide campaign profit by cost, then compare the ratio to peer averages; a higher return signals efficient spending, while lower ROI suggests optimisation is needed.
Common metrics include impressions, reach, CPM, CPC, CPA, conversion rate, share-of-voice and total spend across channels.
Refresh digital metrics weekly or monthly; review strategic indicators like annual share-of-voice at least quarterly to keep comparisons accurate.
Choose brands with similar industry, audience size, geography and media budget; excluding giants or niche players prevents skewed averages.
Comparing your Google Ads CPA to the median CPA of five direct competitors to decide if bid adjustments or creative changes are needed.
“Good” depends on industry and funnel stage; use peer medians and top-quartile figures to define realistic targets instead of a single universal number.
Incomplete channel data, seasonality spikes, last-click bias and different attribution windows can mislead; normalise periods and validate with first-party analytics.
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