CTV is no longer a US-only planning story. Streaming audiences, platforms, and advertiser investment are growing across regions, and teams need a clearer way to understand how competitors are showing up country by country.
AdClarity now expands CTV ad intelligence beyond the US into 19 additional global markets, giving brands, agencies, and publishers one consistent way to monitor streaming competition across 20 markets. The expansion turns CTV from a strong US capability into a broader global benchmarking layer inside the same AdClarity cross-media methodology.
With this launch, AdClarity offers the broadest global CTV advertising coverage in the ad intelligence industry.
What AdClarity Added
AdClarity adds $33B in CTV ad spend coverage outside the US to its existing $37B in US CTV coverage, bringing total annual tracked CTV intelligence to $70B. The expanded footprint covers Canada, United Kingdom, Germany, Australia, Brazil, France, Indonesia, Italy, Norway, Philippines, Singapore, South Korea, Switzerland, Thailand, Saudi Arabia, Poland, Spain, New Zealand, and Denmark.
The coverage also includes market-specific platform depth, not only broad global streaming names. For example, users can analyze local CTV activity across platforms such as Channel 4 and ITV in the UK, Joyn and Sky in Germany, and 10 Play, 7plus, 9Now, and Stan in Australia.
Why Global CTV Visibility Matters
CTV is becoming a core part of video strategy, but the market does not look the same everywhere. A brand may lean heavily into one set of platforms in the US, test different publishers in the UK, and show a completely different competitive pattern in Germany or Australia.
Without country-level visibility, teams are left with partial answers. They can see that CTV matters, but they cannot easily compare how competitors are investing across markets, which local platforms carry the most activity, or where regional opportunities are opening. AdClarity gives teams one methodology and one workflow to make those comparisons confidently.
One Platform for Cross-Market Benchmarking
The strongest value of the expansion is consistency. Customers can compare CTV activity across countries and channels without stitching together separate tools, local reports, or inconsistent measurement methods.
That means brands can benchmark CTV investment by market, identify priority publishers, and support regional launch planning with stronger competitive context. Agencies can build faster cross-market readouts for pitches, QBRs, and client strategy. Publishers can identify active CTV advertisers, track demand by market, and build stronger sales narratives around local streaming opportunities.
A Premium Layer for Modern Video Strategy
CTV is now available as a premium add-on in AdClarity, with flexible regional packaging so customers can purchase the markets they need. The expanded coverage currently includes 132 streaming apps, 79K annual advertisers, and 394K annual ad creatives, giving teams a stronger base for tracking streaming activity at scale.
This is important because modern video planning is increasingly cross-market and cross-screen. Teams need to understand how CTV connects to broader video, digital, and TV strategy, not as an isolated channel but as part of the full competitive picture.
From Local Signals to Global Strategy
The new global CTV expansion gives AdClarity customers a more complete way to answer key questions: where competitors are investing, which platforms are gaining attention, how activity differs by country, and where budgets may move next.
One methodology. One platform. Broader visibility across streaming markets. For teams building regional and global video strategies, CTV intelligence is now a much stronger part of the AdClarity story.
